In this book 8 KEYS TO UNLOCK THE SUCCESS OF YOUR BUSINESS, Underground Hip Hop Artist and Radio Talk Show Host King General gives a background of his story of learning the business through the techniques of sales and networking in the CommUnity. 
This Book is written to encourage and motivate the Africa American Entrepreneur and Business Owner in the area of Succeeding in the Community by serving the people and growing with the individuals that they serve. The people that we serve with our products and brands are not customers or sales, they are community! They are everyday people like you and me. 8 Keys To Unlock the Success of Your Businesses helps motivate you to stay in remembrance of fact that you need EVERYBODY in the Community to grow! Each KEY presented in this book is essential to every entrepreneur, whether a new start-up or a fortune 500 company CEO. These KEYS will inspire you everyday as you remember that people are community and not just sale, and that EVERY SALE IS CLOSED in The Community. So without Community you cannot Build and Grow AT ALL!